Become a Vendor on Deni: A Stepby-Step Guide If you sell African food products — whether that’s homemade spice blends, imported staples, or fresh produce — and you’re ready to reach buyers beyond your existing customer base, here’s exactly what onboarding onto Deni involves. Step 1: Register your account Sign up as a seller through the Deni vendor registration flow. You’ll need basic business details to start — this is the same first step whether you’re a home-based producer, an established shop going online for the first time, or an importer/distributor. Step 2: Complete identity verification This is the step that sets a verified marketplace apart from an open listings site. Deni verifies seller identity before allowing products to go live — this protects buyers from unverifiable sellers, and it protects you as a seller, because buyers are more willing to order from a vendor they know has been checked. Have ready: proof of identity, and any food business registration documentation if you’re selling food products (see our guide on selling African food online in the UK for what’s required). Step 3: Set up your vendor storefront Once verified, you get your own storefront page on Deni — your business name, location, and product range in one place, the same way an established shop would present itself. This is also the page that captures searches for your business name specifically, so it’s worth filling out properly: a clear description, your location, and the categories you sell in. Step 4: List your products Add your products with clear names, descriptions, and pricing. A few things that make a real difference to how well a listing performs: Clear, specific product names — “Suya Spice Blend, 200g” rather than just “Spice Mix” Honest descriptions — origin, key ingredients, any dietary notes Realistic pricing that accounts for delivery — underpricing to compete on the sticker price, then losing money on shipping, is one of the most common early mistakesStep 5: Manage orders and build your reputation Early reviews matter more than volume when you’re starting out. A handful of well-served buyers who leave genuine, positive reviews will do more for your storefront’s long-term performance than a rushed attempt to list dozens of products at once. What verification actually protects you from Trust is the biggest friction point in online African food sales specifically — more so than in a lot of other grocery categories — because buyers are often ordering from someone they’ve never dealt with before, for products they can’t inspect until delivery. Verification exists to solve exactly that problem, for both sides. Frequently Asked Questions How long does vendor verification take on Deni? This depends on the documentation provided at sign-up — having your identity and any food business registration details ready in advance speeds up the process. What fees does Deni charge vendors? Check the current vendor terms during sign-up for the up-to-date fee structure. Can I sell if I don’t have a registered business? Requirements depend on what you’re selling — food sellers need to register as a food business with their local authority regardless of scale, including home-based producers. Do I need my own delivery arrangements? This depends on the platform’s fulfilment model — confirm during onboarding whether you handle delivery yourself or the platform coordinates it.